I'm making the dad shoe that can actually support your foot, and you can play anything in it.' But a lot of people are buying thousand-dollar dad shoes and can't actually go to the gym in them. In an interview with Footwear News, she says, the Aztrek Double 'is a shoe that is in style right now - the dad shoe. Gigi Hadid helped launch the Aztrek Doubles, along with an accompanying clothing line, last month. They are prized for being 'comfortable'-a laughable notion before we hit the point when we realize that, yes, actually, that's important. Such shoes are easy to identify: Often you've got fat soles, a discomfiting selection of colors, and a design that feels busier than necessary. The Aztrek Double is a dad shoe, a trend ripped out of our fathers' everyday-wear shelves and made cool by the likes of Gigi Hadid, Kim Kardashian and Alexa Chung early last year. The press release slyly claims this is the stuff of '90s nostalgia and 'defying convention,' but we know what we're really looking at. This is more like a summoning of awkwardness-with the girl who interrupts the basketball game and suddenly spreads a contagion of concentric, cringey dancing, a ritual possession whose power apparently stems from her chunky egg-white shoes. The ad breaks conventions typically associated with sports advertising-that pure, glorious sense of emotional triumph.

Part of Reebok's 'Sport the Unexpected' campaign, 'Storm the Court' introduces the Reebok Aztrek Double, a revamp of Reebok's own Aztrek sneaker from 1993.

Rebook advert